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Last December the express and package lurch giant announced that it had taken an equityposition in NetCel360, a bring home the baconr of business-to -business e-commerce solutions forcompanies operating in the Asia Pacific region. The investment was made through and through UPSsStrategic Enterprise Fund, established in 1997 to invest in new(a) grocerys and emergingtechnologies.The alliance hopes to provide the sort of supply-chain transp atomic number 18ncy in Asia that is for sale inother parts of the world. "One of the reasons for NetCel and UPS getting together is toprovide beneficial supply-chain integration," give tongue to Peter Winslow, managing learnor of UPSWorldwide Logistics for Asia Pacific. "People abide to have information available at everypoint on the chain. Today that is non available in the region."NetCel360 was founded in 1998 by Phillip E. Kelly, who antecedently had put in 14 years atMotorola followed by a move to Dell Computer in 1994 . At Dell, Kelly was in consecrate of theAsia Pacific region where he built up a made-to-order, direct sales operation similar to theDell infrastructure in the unify States. In the process, he became aware of the uniquechallenges faced by companies quest to expand their Internet-based operations in thediverse and complex region."The Internet market in the U.S. is built upon a significant infrastructure that was built up bydirect sales and catalog guys," said Kelly. "Asia Pacific does not have the same infrastructureto enable e-commerce."Its going to need one, though. Kelly said e-commerce in the region is anticipate to grow from$3.3 billion in 1998 to everyplace $100 billion by 2003, while the number of Internet users isexpected to increase from 30 million to over 100 million. To capitalize on that growth rate,Kelly founded NetCel360 in 1998 to provide one-stop outsourcing services and helpcompanies establish pan-Asian relationships along their supply chains. Se rvices include webconsulting and design, field repair capabilities, recall centers, customer interface and a full rangeof financial and shift services.Kelly is bullish on Asia. The economic crisis has largely abated, he said, and money andoptimism are returning to the region. Partnering with UPS Logistics Group, one of the leadersin global logistics and supply-chain management solutions, is similarly cause for joy. "Asia Pacificis so diverse and government regulations are so vast said Kelly. "There are different currencylanguages for apiece of 50 countries. Its not like moving product from Arizona to Tennessee.UPS provides full logistics across the region. Thats the critical component of our alliance."Kelly cited credit card payments as an use of the difficulties of doing e-commerce in