McDonald's Corporation Case Study Example | Topics and Well Written Essays - 1000 words

McDonalds Corporation - Case Study ExampleStill, the organization has increasingly experimented with foods on the fringe of its menu, including health options such as salads and snack wraps, as well as regional special(prenominal) restaurant items. Company History Founders Richard and Maurice McDonald in San Bernardino, California engrafted McDonalds in 1940 as a barbeque restaurant. In 1948 the brothers stopped serving barbeque and began a hamburger and fries based approach, implementing flowing production methods (Sowell, 2009). While McDonalds would ultimately experience the most long-lasting gains as a declaration of the implementation of these production methods, they was first established in 1928 by the White Castle food filament (Sowell, 2009). For McDonalds the switch resulted in tremendous success for the small company and it was not long in front they experienced demand for expansion. In 1955 Ray Kroc would join the company as the first franchise agent. Kroc would est ablish a McDonalds in Des Plaines, Illinois and kick off the organizations staggering harvest-time numbers (Sowell, 2009). While Kroc was not an organization founder today he is perhaps most recognise as the revolutionizing organizational force. Building on the original restaurant model, Ray Kroc would establish many of the elements that widen to the present day. Most prominently Kroc would establish the rigid standards for franchises, ensuring that the McDonalds experience was uniform throughout each restaurant. The 1960s would witness many of these innovations including the establishment of the iconic Golden Arches logo in 1961 (Sowell, 2009). Kroc would go on to institute the first-large scale advertising campaign this yr with the slogan look for the Golden Arches (Sowell, 2009). A year later the organization would introduce the Ronald McDonald character as an advertising spokesman. In large part these first advertising efforts, an approach that would come to be characteris tic of the McDonalds empire, greatly contributed to the organizations long-term success. In 1965 McDonalds would go public on the New York Stock Exchange the ticker type MCD. Throughout the years small but significant contributions would be made to the organization, including the introduction of the now germinal Big Mac in 1968 and the Happy Meal in 1979 (Sowell, 2009). Organization There are a number of prominent organizational elements within McDonalds Corporation. While McDonalds is a multinational fraternity they retain a centralized organizational structure, headquartered in Oak Brook, Illinois. In terms of supply chain management procedures, all McDonalds stores receive products from the same vendors, ensuring uniformity among supplier stores. All corporate decisions are made in the United States headquarters. The organizations chief executive officer is Jim Skinner ( organizational chart mcdonalds, 2011). Skinner is responsible to McDonalds board members, the chairman of whom is Andrew McKenna (Organizational chart mcdonalds, 2011). Skinner oversees a number of structural divisions, including brand, cfo, human resources, legal and secretary, restaurant, supply chain and franchising, coo, Europe, and APAC and MEA (Organizational chart mcdonalds, 2011). These organizations have get on oversight on a variety of other prominent structural elements.