Public Relations Essay Example for Free

Public Relations EssayPublic relations (known often as just PR) can be and is defined in a multitude of ways. A commonly heard statement in terms of cosmos relations is in that respect is no such thing as unwholesome press. And while that statement may be true, in some cases to much PR can create a situation where a person/ caller-out becomes overexposed (and to be quite honest, seen as annoying because the human beings no longer cares to know about the person/company/situation but the media still is following. )Media somewhat the world reports the news but non just political, sports, and the like but things they feel give keep the population interested in their programming, magazines, and newspapers. In hunting lodge for the media to succeed they will follow stories (the good and the bad) as long as the human race is interested, when disaster strikes (a person, company, or government) they will be there and so will the public.In order for the person, company, or gover nment to stay on the positive side of the public (of which they may need their support), the affected person/ conclave mustiness use the unwanted media coverage (in some cases, not in others) to their receipts. Edward Bernays (1961) felt public relations was, information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and publics with those of that institution.The Public Relations parliamentary law of the States (PRSA) (a group on individuals whose daily work focuses on the success of public relations) does not have an exact definition of public relations but instead a statement, Public relations helps an organization and its publics adapt mutually to each other. (2007). sensation final definition of public relations is, The art or science of establishing and promoting a favorable relationship with the public. (Free dictionary, 2007). Comparison and Contras t Each person/groups view of public relations definition have similarities as well as differences.In all instances both the groups affected by the packaging and the public are affected. The public in general can and will affect any business or person and the affect can be completely based on the information the public receives from the media outlets. The advantage seems to be in the hands of the public but some can say the advantage also lies in the hands of the person/company because no matter how bad a situation may first present itself their relationship with the public (whether pre-existing, on-going (in nigh cases), or new) can turn the possible problem around (i. e. turning a negative into a positive).The Public Relations Society of America seems to have the most well balanced definition (while no one can find a right or wrong answer in the area of public relations) because the PRSA defines PR as a give and take situation so that they remain balanced with one another. Mr. Be rnays definition comes across as how companies/people must spin (turn around) the news in order to make any information seen as a positive in the public eye. wherefore so many definitions?In an area the business world that is held to so many different interpretations it is not a wonder as to why there are so many definitions to public relations. Marketing ties in advertising and the media which creates the public relations but that is only a fraction of what establishes public relations. The most important thing to remember in public relations is that most of the media attention (in fact, almost all of it) is not wanted attention (ie solicited) but sentience that was brought to light for no gain for the person or company.The person/company must then decide how to proceed in the eye of the public (ie public relations) and keep themselves in a positive light. References Bernays E. L. , Crystallizing Public Opinions, Liveright, New York 1961 Free Dictionary. Retrieved on May 12, 2007 from http//www. thefreedictionary. com/public+relations Public Relations Society of America. Retrieved on May 12, 2007 from www. prsa. org