Green Zone Dissertation Example | Topics and Well Written Essays - 3500 words

Green Zone - Dissertation Example According to the research findings it can therefore be said that as the primary target of Urbanwell is to develop a facility that will have a positive impact on the living standard of the community and harness a culture of growth and development. Another aspect of paramount importance is the sustainability of the facility that is to be developed, as this venture does not consider financial profit making as its prime motive. But the self-generation and regulation of finance will provide stability to the social enterprise. Urbanwell is a charity organisation and being cost effective in its service charges is of utmost importance as well and this aspect will completely change the business and operational model of the enterprise. Lastly and most importantly the element of risk must be minimum as we are aware of the fact that the profit margin is going to be very short and so will be a recovery time incase a loss is faced. Hence all actions must be analysed and counterproductive actions m ust be highlighted and eliminated. Concluding, what Urbanwell requires is facility that is cost effective both to the end user and establishment, sustainable on economic, environmental, cultural grounds and provide progressive and healthy growth to the community. For these reasons we as development consultants propose that Urbanwell must make its investment of about  £ 3.5 Million in developing â€Å"Green Zone†.... According to the report 25 percent of boys and 33 percent of girls aged between 2 and 19 years are overweight or obese. Then more than 60 percent of adult males will be stated as obese by 2050.Whereas more than 50 percent of overweight children will become overweight adults. But the most distressing fact is that the amount of direct health service costs from obesity will increase 7 times by 2050 and it is to be noted that at present 45 Billion Pounds is spent on curative measures of obesity and obesity related illness. The statistics mentioned above are a clear indicative and propose themselves that we should seriously take some appropriate actions to safeguard our youth and preserve our future from the damage. We suggest that in order to create a healthy environment. We must develop facilities which provide both awareness and solution to the problem. For which we have come up with an idea of â€Å"Green Zone† whose aim would be to change the diet plan and eating habits of chi ldren in an interactive and unique manner. The marketing of Green Zone will not only help in increasing the sales of the company but will also aid in creating awareness of the problems associated with bad eating habits and illness. GreenZone would be working under the slogan of â€Å"Great Health is Great wealth†. It is to be noted that the Department of Health has come to a conclusion that the 71 million times UK children snack while traveling to and from school each week. This is a clear indicative of the potential market that we are going to focus. What we at Greenzone aim at is that firstly create awareness among people in general and mothers in specific that green and healthy diet is very