sample marketing plan - 5087 Words

Sample Marketing Plan Sample Marketing Plan: Sonic 3D+ SecurePhone Sonic, a fictional start-up company, is about to introduce a new multimedia, multifunctional smartphone with unique features. This fictional product is entering a U.S. market crowded with advanced smartphone offerings from Apple, Samsung, and other rivals. Yet significant profit potential exists for cutting-edge products that can deliver the specific benefits most valued by targeted segments, such as handset durability, security, 3D viewing, and long battery life. The following sample marketing plan shows how Sonic is preparing to launch its first product. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing†¦show more content†¦Ã¢â‚¬ ¢ Handset designed with large, durable touchscreen and distinctive, no-slip grip surface †¢ Large viewing area is user-friendly for games and entertainment; no-slip grip case prevents the handset from slipping out of the user’s hand. †¢ Drop-proof handset and scratch-proof glass screen, backed by 24-month warranty †¢ Drop-proof handset construction prevents damage and keeps phone looking good even under rugged conditions. Specially hardened glass is scratch-proof and stands up to use for years. The warranty reassures users that if a phone is severely scratched, dented, or broken, Sonic will provide a new replacement via overnight delivery within the 24-month period. Despite intense competition, our special features and our strengths provide an important edge and will differentiate Sonic’s products from those of our rivals (see the SWOT analysis). Moreover, as the following sections explain, the product’s launch will be based on favorable market trends; new technology; penetration pricing; selective distribution; extensive knowledge of our markets, customers, and competitors; and tight marketing control. Market Needs and Trends The Sonic 3D+ can meet a wide variety of needs in the consumer and business market. According to our proprietary research, the top three needs not currently being met in the smartphone marketplace are: 1. Security. Theft of smartphones is on the rise, in part because today’s handsets are more expensiveShow MoreRelatedSample Marketing Plan2772 Words   |  12 Pagesï » ¿SAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreSample Marketing Plan4587 Words   |  19 PagesAppendix C Sample Marketing Plan C1 APPENDIX C Sample Marketing Plan Star Software, Inc. Marketing Plan 1 I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly seasonalRead MoreSample Marketing Plan7635 Words   |  31 PagesPlan Outline * 1.0 Executive Summary * 2.0 Situation Analysis * 3.0 Marketing Strategy * 4.0 Marketing Mix * Pricing * Promotion * Advertising * Public Relations * Direct Marketing * Web Plan * Website Goals * Website Marketing Strategy * Development Requirements * Website Milestones * Implementation Schedule * Milestones * Funding Plan * Funding Strategy Read MoreMarketing Plan Sample3929 Words   |  16 PagesCompetition 6-7 2.4 Product 7 2.5 Keys to Success 7-8 2.6 Critical Issues 8 3.0 Marketing Strategy8-9 3.1 Mission 9 3.2 Marketing Objectives10 3.3 Financial Objectives 10 3.4 Target Markets 10 3.5 Positioning 11 3.6 Strategies 11-13 3.7 Marketing Mix 13-14 3.8 Marketing Research 14 4.0 Controls 14-16 4.1 Implementation17 4.2 Marketing Organization17 4.3 Contingency Planning 17-18 5.0 Conclusions 18 1.0 Executive Summary SnapRead MoreSample of a Good Marketing Plan5685 Words   |  23 PagesThursday, 4th November 2010 ASSIGNMENT ------------------------------------------------- Marketing Plan BSBMKG514A Implement and Monitor Marketing activities BSBMKG507B Interpret market trends and Developments Compiled Produced By Bernadette Moawad, Marcus Hardy and Joel Dobbie. Contents Page 1 Executive summary page 3 2 Situation analysis page 4 3.1 Market summary page 4-5 3.2 Swot Analysis page 5 3.3 StrategiesRead MoreSample Marketing Plan on V Energy Drink2315 Words   |  10 PagesBusiness Course-Level 7B 13 MARKETING PLAN ON V ENERGY DRINK Assignment in Relationship Marketing EXECUTIVE SUMMARY Early next year, Frucor will introduce the number one energy drink in Australia which is the V energy Drink into New Zealand market. It is something particularly different in the cold drink market, with a distinct green bottle and can. It will serve as a contrast against other caffeinated cold drinks that are on the market. The main ingredient of the product is the ‘guarana’, whichRead MoreSample Marketing Plan on V Energy Drink2302 Words   |  10 PagesBusiness Course-Level 7B 13 MARKETING PLAN ON V ENERGY DRINK Assignment in Relationship Marketing EXECUTIVE SUMMARY Early next year, Frucor will introduce the number one energy drink in Australia which is the V energy Drink into New Zealand market. It is something particularly different in the cold drink market, with a distinct green bottle and can. It will serve as a contrast against other caffeinated cold drinks that are on the market. The main ingredient of the product is the ‘guarana’Read MoreMarketing and Additional Information1211 Words   |  5 Pages [Enter Business Name Here] Business Plan [Address] Telephone: [Phone Number] Contact: [Your Name] [Date] [Confidentiality Statement] Contents Introduction [Background] [Summary of financial needs] Executive Summary [Company information] [Market opportunity] Benefits to the Community Economic Development [Describe jobs created by the business] [How will purchases for the business help other local businesses?] [Any additional information] Community Development [How willRead MoreMarketing Plan: Phase 11621 Words   |  7 PagesMarketing Plan: Phase l This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011). Existing organizationRead MoreMarketing Plan For Organization / Alcor Petro Lab Essay1422 Words   |  6 Pages Marketing Plan for Organization/Alcor Petro lab Proposed by: Morris Crowder Submitted to: BUSN-319-10074 DeVry University September 24, 2016 INTRODUCTION The marketing planning is very essential for Alcor Petro lab to be successful in the local and global market. This involves an outline of the organization and their complete marketing efforts. Being that marketing in the RD petroleum world isn’t done by radio, TV nor newspaper it has to be very noticeable on all job search sites as